Here's how to get GA4 set up on your site. It's a 3-step process: **Step 1: Create a GA4 property** 1. Go to [analytics.google.com](https://analytics.google.com) and sign in with the same Google account you just connected 2. Click **Admin** (gear icon, bottom left) 3. Under the Account column, make sure "Ausus" is selected 4. Under the Property column, click **Create Property** 5. Name it "Ausus Partners Website", set timezone to Eastern, currency to USD 6. Click through the business details (Professional Services, Small business, 1-10 employees) 7. Choose your business objective — "Generate leads" fits your model **Step 2: Set up a data stream** 1. On the next screen, choose **Web** 2. Enter your URL: `www.aususpartners.net` 3. Name it "Ausus Partners" and click **Create stream** 4. Copy the **Measurement ID** that appears — it starts with `G-` — you'll need it next **Step 3: Add the tracking code to your Wix site** 1. In Wix, go to **Settings → Custom Code** 2. Click **+ Add Custom Code** 3. Paste this (replacing `G-XXXXXXXXXX` with your actual Measurement ID): ``` ``` 4. Set it to load on **All pages**, in the **Head** section 5. Click **Apply** Once that's live, data starts flowing within 24–48 hours. Come back then and I'll pull the full traffic picture — where people come from, which pages hold them, and where they leave before hitting your contact form. Let me know when you've got your Measurement ID and I can double-check the setup.
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You can move your community forward

Every engagement is priced by scope, with a fixed fee, clear milestones, and deliverables you can point to. Where a funder’s reporting needs hourly detail, we can work that way too. The pace is humane, and it is built around what already works: your people, your board calendar, and your mission.

How we get there (a sample)

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Stability 

Best for: crisis or transition, dropped handoffs, too many fire-drill weeks, 1:1s that have turned into status updates

What you’ll get

  • A simple picture of what’s on your plate and what’s tripping you up

  • A weekly meeting where decisions actually get made

  • One owner for every piece of work, and handoffs that don’t depend on memory

  • A short list of numbers your leaders look at together, chosen because they matter to you and to your funders

  • A short list of milestones, each with a plain description of what done looks like

 

How it helps your people

Calmer weeks with fewer surprises and less finger-pointing, so your people spend more of the week on the mission and less on working around the organization.

Momentum 
Best for: plans that don’t get implemented, too many priorities, stalled progress, an annual review no-one trusts
What you’ll get

  • Simple agreements about how the work gets done, so teams move together

  • A way to make decisions, so leaders speed up their organization's work

  • Handoffs between teams written down, so work stops getting done twice

  • Fewer goals and objectives, the evidence that shows progress on them, and the numbers that show the organization is healthy

  • Your own people trained to run it, so it keeps going after I leave

 

How it helps your people

Clarity about what’s next, a kinder workload, and progress people can see, which instills confidence.

Sustainability
Best for: keeping good habits alive without adding pressure
What you’ll get

  • Light check-ins to keep the rhythm honest

  • A regular look at what is working, and a decision about what to continue, adjust, or stop

  • Keeping the numbers honest, so they stay useful to your team and your funders

  • Help on call for board and funder requests, staffing questions, and vendor decisions

 

How it helps your people

Steady follow-through and less last-minute scrambling, with a team that improves at a pace that fits your culture.

This work is often supported through local capacity-building grants, and I’m experienced in aligning my engagements with funder expectations and reporting needs.

Tel: 910-617-2984

kevin@aususpartners.net

Wilmington, NC 28401

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Background Photo by AJACS @ pixabay.com/en/users/AJACS-813807/

Ausus: Latin for ‘having dared’. Now that you’ve dared to act, we can help you act wisely.

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