Here's how to get GA4 set up on your site. It's a 3-step process: **Step 1: Create a GA4 property** 1. Go to [analytics.google.com](https://analytics.google.com) and sign in with the same Google account you just connected 2. Click **Admin** (gear icon, bottom left) 3. Under the Account column, make sure "Ausus" is selected 4. Under the Property column, click **Create Property** 5. Name it "Ausus Partners Website", set timezone to Eastern, currency to USD 6. Click through the business details (Professional Services, Small business, 1-10 employees) 7. Choose your business objective — "Generate leads" fits your model **Step 2: Set up a data stream** 1. On the next screen, choose **Web** 2. Enter your URL: `www.aususpartners.net` 3. Name it "Ausus Partners" and click **Create stream** 4. Copy the **Measurement ID** that appears — it starts with `G-` — you'll need it next **Step 3: Add the tracking code to your Wix site** 1. In Wix, go to **Settings → Custom Code** 2. Click **+ Add Custom Code** 3. Paste this (replacing `G-XXXXXXXXXX` with your actual Measurement ID): ``` ``` 4. Set it to load on **All pages**, in the **Head** section 5. Click **Apply** Once that's live, data starts flowing within 24–48 hours. Come back then and I'll pull the full traffic picture — where people come from, which pages hold them, and where they leave before hitting your contact form. Let me know when you've got your Measurement ID and I can double-check the setup.
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I'm Kevin Hicks, a COO who works with multiple organizations.

I usually work on-site one or two days a week for six to nine months, with the time and scope agreed upon based on an organization's needs.

I work alongside you and your leadership team to help work get done and help your people execute effectively.
I mentor you, the executive, through the changes.

See how working together usually works

"Kevin has a for-profit brain and a non-profit heart."  
                                                                    -Executive Director, Cape Fear Literacy Council
What shifted for the team
"He uses his vast experience to help organizations achieve meaningful outcomes. He challenged us to determine which measures truly matter for our stakeholders and organizational success.  And taught us – so we now have the knowledge – specific strategies and big picture approaches to work more effectively as a team."  

Read about the full client experience →

How I Help

Team success

As your COO, I work directly with your leadership team on the decisions we're facing.

 

We clarify roles, assign accountability, and make sure strategic decisions actually get carried through to completion.​

Support for the Executive

While the organization evolves, I mentor you through the tough leadership choices you are carrying as an executive.

 

Part of my role is helping you decide what needs attention now and what can wait, including how to help your board understand the progress being made.

Operations aligned with your mission

Your people learn how to stay mission-focused as they participate in the decisions about the work.

 

We give each change we implement time to settle, and we learn from what happens, leaving the team self-sufficient long after the engagement ends.

You may be seeing good people leave, or a strategic plan may be producing less progress than you expected. I begin by asking questions about what is happening and where the work slows down.

Tell me what feels stuck.
You don't need to know exactly what you need before we talk.

Tel: 910-617-2984

kevin@aususpartners.net

Wilmington, NC 28401

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Background Photo by AJACS @ pixabay.com/en/users/AJACS-813807/

Ausus: Latin for ‘having dared’. Now that you’ve dared to act, we can help you act wisely.

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